BizCafe Business Case Coursework Example | Topics and Well Written Essays - 1250 words

BizCafe Business Case - Coursework Example The business targets a large number of customers, some of whom prefer take-away, while some host meetings as they take their coffee, hence need for a bigger space. Jane should have not relied on students totally, as they have classes to attend to, which would compromise running of the business. Hiring qualified staff who can work full time while students take over after school would be a good measure that ensures business efficiency. However, the cafe business is viable in the market, since it is at an appealing location. While purchasing equipments, one has to keep in mind that customers have different tastes and preferences, and in this new era, a modern up-to-date restaurant is preferred by many. I would purchase the new green furniture at $4,000, since they provide an attractive and private atmosphere. In addition, I would prefer the new 4-cup espresso, which costs $6,000, as it has a high capacity and it is fast to make, thus would ensure efficiency while serving many customers. The decisions made on the type of furniture and coffee espresso will yield to high costs as opposed to Jane’s choice. ... Rationale for the Business: Each business must have strategies in order for it to survive. With the advancing technology, businesses adopt new strategies that enhance survival through a competitive advantage. A business can attain a competitive advantage through cost leadership, whereby, it becomes the lowest price for its products but still maintains the product’s quality. Product differentiation is another strategy that ensures that a business provides unique services or products as compared to its competitors, thus attracting more customers (Hitt, Ireland & Hokisson, 2009 p117). The cafe name is â€Å"never enough cafe,† a name has a motive of attracting customers who are curious of how special is our coffee, such that, one can never have enough of it. The new green type of chosen furniture aims at attracting customers as it has a sense of style in it. The 4-cup automatic espresso aims at serving more customers at once, hence avoiding long queues, or inconveniences t o customers. The staff will be paid according to the number of hours worked; however, a manager must work full time and must be punctual. The staff will be paid well to avoid quitting, which results to inconveniences. When employees are paid well, they are motivated. Therefore, this tool will be used by our business in order to attain a competitive advantage. In marketing strategies, the cafe seeks to utilize the 3-cup sizes instead of one cup; as a result, the cafe is considerate of different classes of customers, as each cup has its price. This is a competitive strategy as other restaurants concentrate on one size of cup only, of which the price is definitely fixed and high. However, different sizes of cups give a

To what extent does leadership research support the idea that there is Essay - 1

To what extent does leadership research support the idea that there is one best way to lead people in organisations - Essay Example This paper touches upon these key areas to establish where leadership reigns supreme, be it a democratic form of leadership or autocratic one, and how that ‘one best way’ to lead the employees within organizations is made proper. Both democratic and autocratic forms of leadership can give rise to motivation which is the basis of knowing that employees will time and again fall down and then get up to make sure that they are positively driven to achieve the organizational objectives through research, analysis and evidence. This is bound to happen because there are times when frustration runs high and people need support from a number of directions. However, on the same token, what is most important is the self-motivation construct that wins many favors for the employees who are looking to solve a problem (Axley, 1996). Motivation is therefore dependent on the people for whom it is coming into play. An employee who is not motivated enough will perform worse off than a person who is motivated to go out there and do something on his own (Fulton, 1998). Under leadership, the seniors also enforce their say through different programs and teamwork exercises. When employees feel that they are being properly led by, jo b satisfaction is bound to happen. When job satisfaction is ensured, leadership comes about in full circle and hence the leaders are able to lead people easily. When employees are satisfied with their jobs, the task of the leader becomes easier. The leadership knows where to instill confidence and in what quantity this has to be done to derive sound results. Also what needs to be understood is the fact that more productivity will be achieved once leaders are able to do their jobs well (Butkus, 1999). Leaders are inclined to exercise restraint over employees who are motivated enough to perform their respective tasks, thus coming directly under the authoritative leadership realms. What this implies is the fact that since they